Costa Rica strengthens its incentives to corporate tourism market

The country recently participated in the international AIBTM trade fair that was held in the city of Chicago the week earlier.

The ICT (Costa Rican Institute of Tourism) took as part of his delegation to 14 companies in the Costa Rican tourism sector to this fair, that takes different Americas Incentive Business Travel and Meetings Exhibition.

Corporate tourism has increased in the country, so also the offering has been increased; Costa Rica intends to position the country as part of the attractive destinations for business within the market for meetings, incentives, conferences and exhibitions (MICE, by its acronym in English).

According to the Tourist Organization of the Caribbean, this generates revenue of $30 billion per year in the whole world, representing some 50 million annual trips.

"We are constantly promoting the destination within the MICE market on the international most important fairs of this segment, as did it in IMEX Frankfurt 21 may, in which we define more than 30 quotations with incentive houses and are convinced to participate in this new exhibition AIBTM Chicago 2013, it is essential to continue showing the competitive strengths that has our country within this sector", mainly because we are working on the implementation of the project of the National Center of congresses and conventions of Costa Rica", said Allan Flores, Tourism Minister.

The main objective of the participation of Costa Rica in AIBTM Chicago was making contacts with houses of incentives, corporate clients, DMC (Destination Management Company), position the brand destination, update techniques and strategies recommended by exhibitors in marketing in the niche of incentives, analyze the competition among others.

According to Ireth Rodriguez, Marketing Director of the ICT, in 2012 was a successful participation in this same fair made Baltimore, what motivated that Costa Rican companies decided to participate this time.

"Last year were able to realize more than 23 appointments at AIBTM. Baltimore, this year in Chicago we managed more than 30 meetings, with houses of incentives and companies in our priority markets, which reflected the importance of participating in this exhibition that not only is one of the most important North American soil, but the most profitable of the world", Rodriguez said.

Some of the companies that participated were, Discovery Travel, Swiss Travel, Costa Rica Dream Travel, JW Marriott Guanacaste & Wyndham San Jose Herradura Hotel and Convention Center.

Posted by Costa Developers